A small team building the commerce stack we always wanted.
Madisonville Limited is a UK-registered software company building an AI-native commerce platform for ambitious merchants. We started Madisonville because the typical online store is stitched together from a dozen tools that barely talk to each other — and the AI products on the market mostly answer FAQs instead of actually selling.
Our platform replaces that patchwork with one workspace: a sales-trained AI assistant on every channel, a storefront builder that ships pages worth shipping, and a back office with real accounting baked in.
Six convictions that shape every release.
These are not posters on a wall — they are how we decide what to build, what to cut and how we treat customers.
Build less plumbing
Merchants should spend their week on product, content and customers — not on glue code between five SaaS tools.
AI that actually sells
Conversation is the new storefront. Our assistant qualifies, recommends and closes — not just deflects tickets.
Honest software
Predictable pricing, exportable data and no dark patterns. You should be able to leave at any time.
Operator obsessed
We staff support with people who have actually run online stores. Tickets get product fixes, not just answers.
Quietly excellent
We measure ourselves on Core Web Vitals, uptime and refund rates — not vanity metrics.
Privacy by default
GDPR-aligned data handling, scoped API keys and on-request deletion are the floor, not the ceiling.
From a focused R&D shop to a full commerce stack.
We have shipped quietly and consistently for four years. Here are the milestones that shaped the platform you see today.
- 222022
Madisonville Limited incorporated in England and Wales as a focused R&D shop.
- 232023
First sales-trained model deployed — 38% lift in qualified conversations on the pilot store.
- 242024
Storefront builder ships with ten themes; multi-channel inbox connects eight messaging surfaces.
- 252025
Accounting module goes generally available; platform crosses 99.95% median uptime.
- 262026
Launch token-based pricing and a 14-day money-back guarantee on every plan.
The people behind the product.
Helena R.
Co-founder, CEO
Former operator at two UK D2C brands. Obsesses over conversion and merchant economics.
Marek J.
Co-founder, CTO
Distributed systems engineer; built the multi-region runtime and three-tier AI fallback.
Sasha A.
Head of Product
Designs the storefront builder and the in-conversation checkout flows.
Idris O.
Head of AI
Trains and evaluates the sales-tuned models, with a background in NLP research.
Priya N.
Head of Customer
Runs onboarding, support and the merchant operator community.
Tomasz W.
Principal Engineer
Owns the storefront performance budgets and edge delivery layer.
Headquartered in Mildenhall, serving merchants worldwide.
Our registered office sits between Cambridge and the Suffolk coast. The team is distributed across the UK, EU and Eastern Europe with quarterly meet-ups in Mildenhall.
Company details
- Legal name
- Madisonville Limited
- Registered office
- 82a James Carter Road, Mildenhall, IP28 7DE, UK
- Website
- madisonville.pro
- [email protected]
- Phone
- +44 1206 675235
Build with a team that ships.
Spin up a workspace for 20 credits or talk to the team about a guided rollout.